Since 2008

In 2008 it started with an idea. I had just given birth to my daughter Lotte, looked around the house and thought: how nice it would be if there were products for dogs and cats that were not only functional, but also looked beautiful in my own interior. Thus arose Designed by Lotte.

What began as a search for stylish products for pets that fit into the interior, has in recent years grown into a brand with a passion for quality and design. And Lotte? She simply grew with me.

Guusje van Riel
Owner Designed by Lotte

Together with her brother Job, Guusje owns the family business Beeztees, Karlie and Designed By Lotte. Guusje is responsible for the purchasing and product development of the company, is married and lives in Waalwijk with her 4 children. 

Lifestyle and Design!

In addition to Guusje, our in-house design department also plays a crucial role for the brand. All product designs are unique and aligned with the "Designed by Lotte brand DNA". Our designers look for inspiration in (interior) trends and developments, but also in fabrics, structures and colors. All aspects in our designs are consciously chosen and carefully composed.

Only when every detail is approved are the products developed. Quality and appearance are important. Only when everything is as intended and conceived do the products go to the store. Designed by Lotte stands not only for quality and unique designs, but also for continuous innovation to keep surprising our customers.